Blog
SEO and GEO, explained without the fluff.
Practical guides on visibility in Google and in AI answers. I write about what I actually do for clients - with concrete steps you can implement.
How long does SEO take? A realistic timeline for results
How long SEO takes, what it depends on and what to expect month by month. A realistic timeline without empty promises, plus quick wins that work within weeks.
How to rank your Google Business Profile: a step-by-step optimisation guide
A practical guide to ranking a Google Business Profile: categories, description, service area, photos, reviews, updates and measurement. Plus the mistakes that cost rankings or get profiles suspended.
Local SEOLocal SEO in Gdańsk, Gdynia and Sopot: a practical guide for Tri-City businesses
A local SEO guide for businesses in Poland's Tri-City: Google Business Profile, reviews, your website, directories and visibility in AI answers. No tricks that get your profile suspended.
GEOGEO in practice: how to get ChatGPT to recommend your business
Where ChatGPT, Perplexity and AI Overviews get information about companies, what to change on and off your website so AI cites you, and how to measure results. A practical GEO guide.